1. Sales Oriented Programs:
    • Sales Force Incentives
    • Referrals
    • Incentive – travel, merchandise, recognition

  2. Marketing Oriented Programs:
    • Customer Loyalty
    • Business to Business Loyalty
    • Distribution channels

  3. Manufacturing Oriented Programs:
    • Employee Recognition
    • Quality based incentives
    • Suggestion programs (i.e. generate better way ideas)

  4. Employee Programs:
    • Employee – Quantitative & Qualitative
    • Training