Do you need to increase business Referrals?
Increase Sales Productivity?
Provide a point-of-differentiation versus your Competition?
Enhance your selling proposition through a highly effective sales tool?

A Customer Reward & Recognition program can motivate a target group, providing a strong influence on the purchase decision to increase business in 2 main ways:

  1. Reward & Recognition can target and motivate direct, final decision makers, such as customers, dealers, distributors.


  2. Reward & Recognition can target and motivate referral sources, thereby acting as a form of external Sales Force to increase referral business.


    • For example, in a home-buying situation, the home buyer has many choices regarding where to get their mortgage


    • The influence from the Real Estate Agent can drive customer traffic into a specific Financial Institution; this can have a huge impact on that Financial Institution's mortgage business!


    • In effect, through the Reward & Recognition program, the Financial Institution has expanded its Sales Force using Real Estate Agents as external representatives for the Financial Institution, providing referral influence to grow the mortgage business


Employee Reward & Recognition can motivate individuals to embrace corporate goals and objectives, improve motivation to inspire to be the best they can be, and increase productivity.

It can be custom designed to motivate employees on a multi-level basis, such as:
  • Individual basis - capitalize on the personal satisfaction and pride in a job well done
  • Team basis - satisfaction as part of a successful team; pride within the peer group
  • Business unit/department - recognition from being the best within your area of business expertise
  • Corporate - proud to be an important part of the Company; important contributor in helping the company meet its business goals
What is 'Employee' Reward & Recognition?
Reward:
  • Is a guarantee of a benefit for positive behaviour for all who exhibit it
  • Promises an end benefit stemming from the behaviour
  • Answers the question: What's in it for me?
Recognition:
  • Is an acknowledgement of exemplary behaviour
  • Sets the standard to strive for
  • Provides the vehicle to reinforce the value and importance of this standard
  • Facilitates peer group acknowledgement
  • Demonstrates that everyone has an important part to play in the success of the Company, no matter what their role

Employee Reward & Recognition utilizes a communication vehicle to improve understanding of corporate goals and objectives. It provides employees with a voice, recognizes successes, and encourages employees by demonstrating that excellence is recognized and rewarded.

The foundation of a successful Employee Reward & Recognition program is an effective Communication Plan:
  • Clearly communicate the program benefits, and reinforce on-going:
    must reach participants on a frequent basis to keep the program top-of-mind
  • Deliver a consistent message and image to make the program easy to understand and participate in
  • Tone must be positive and encouraging, challenging participants to achieve success
  • Recognition of exceptional behaviour/performance should be promoted:
    - Excellence is recognized and rewarded
    - Success is within your reach
  • Make the communication materials as interactive as possible by promoting successes and involving participants:
    - for example, participant quotes, interviews, profiles, features on recognition winners, etc.


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